Summary
OpenAI held its Spring Update on May 13, 2024. The event introduced GPT-4o, which handles text, audio, and images in real time. OpenAI also announced more free ChatGPT tools, a macOS app, and API access. Developers could add GPT-4o to their apps. This guide reviews the changes and suggests tests for businesses.
GPT-4o at OpenAI’s May 2024 Spring Update
The Spring Update centered on GPT-4o, OpenAI’s new flagship model. GPT-4o could handle text, audio, and images. OpenAI said it responded faster than earlier models.
Enhancements for Free Users and Developers
OpenAI gave free ChatGPT users limited access to GPT-4o. They could also use custom GPTs, web browsing, and data analysis. The company planned to add Memory for free users. OpenAI said GPT-4o handled 50 languages with improved speed and quality. ChatGPT’s sign-up and settings screens supported more than 50 languages.
The API launched with text and image support. OpenAI planned to add audio and video later. Developers could use GPT-4o in their own apps.
New ChatGPT Desktop App and User Interface
OpenAI released a macOS app for Plus users. It also updated ChatGPT’s home screen and message layout.
Business Impact of the Launch
The update gave businesses and developers more ways to test GPT-4o. Google I/O 2024 and Microsoft Build 2024 also included AI announcements.
Free access let startups test the tools included in ChatGPT’s free plan. See our complete guide to AI tools for entrepreneurs for other options.
Business Workflows to Test
Businesses can test GPT-4o on everyday tasks:
-
Customer service: Ask GPT-4o to draft a reply to a common question. Have a person check the answer before sending it.
-
Content creation: Ask it to draft an email or product description, then check the facts and tone.
-
Data analysis: Test it with a small, non-sensitive dataset. Check its summary against the original numbers.
-
Product development: Add the API to one small feature and test it with real users.
Conclusion
The May 13 update introduced GPT-4o and expanded access to ChatGPT tools. Businesses can test one support, content, or analysis task. Then they can compare the result with their current process.
Related case study: AI-generated 2Pac album
’‘Take’em Down’’ is track number 7! Classic Makaveli move! Listening to this album felt like listening to my first 2Pac album decades ago. Thank you for taking me back and touching my heart. This is a true love letter to Pac’s music and heritage.
Album is straight 🔥. Pac’s spirit lives on thru this album. Been listening to Pac since I was in third grade. Made my whole year hearing this. RIP to the GOAT. Makaveli lives on. Favorite track: Never Let It Get You Down.
This touch my heart deeply. Thank you so much 👊🏽💯 Favorite track: Never Let It Get You Down.
“Four Cornered Room” is a posthumous 2Pac album released on December 26, 2023. DOPfunk used AI to change recorded vocals so they sounded like 2Pac. Some listeners praised the album. Others questioned whether AI should copy the voice of an artist who has died.
One track, “Raised In The Ghetto,” uses lines from 2Pac’s poem “The Rose That Grew From Da Concrete.” Some fans also praised the album’s sound quality and beat matching.
DOPfunk wrote and produced the album. It uses AI-generated vocals modeled on 2Pac and DMX. See our feature on how DOPfunk used AI to revive 2Pac, Nate Dogg, Aaliyah, and DMX.
Listen to “Four Cornered Room” here:
Further Reading Resources
For more on OpenAI’s Spring Update, see these resources:
- The Paradox of Innovation: OpenAI’s Impact on Startups
- OpenAI Spring Update Event Today: ChatGPT, GPT-4 Updates, and More
- OpenAI Spring Event Livestream
- Livestream: OpenAI Product Announcements on May 13
- OpenAI’s ChatGPT Announcement: What We Know So Far
- CEO of the Year 2023: Sam Altman
- OpenAI Spring Event Coverage
- OpenAI Spring Update Event Live Blog
- General Availability of Azure OpenAI Service
- OpenAI Spring Update Discussion
- Prolonging the AI Spring for Entrepreneurs, VCs, and Corporations
- Six Major ChatGPT Updates Unveiled at OpenAI’s Spring Update
- OpenAI’s ChatGPT and GPT-4 Spring Update
- OpenAI Spring Event Analysis
- The Inside Story of Microsoft’s Partnership with OpenAI
- Is OpenAI the Future of Artificial Intelligence?
- Reimagining Secure Infrastructure for Advanced AI
- The Inside Story of Microsoft’s Partnership with OpenAI
- OpenAI GPT-4o Overview
- Official OpenAI Website
