Summary
Midjourney turns text prompts into images on its website or Discord. Its Basic plan costs $10 a month. Standard, Pro, and Mega plans offer more fast GPU time. They also offer Relax mode and privacy tools. Entrepreneurs can use it to create early ideas for ads and products. Check the current terms before using images for business.
Introduction
Midjourney is an AI tool that makes images. You describe the image you want in a text prompt, then choose or change the results. You can make images on the Midjourney website or through Discord.
What is Midjourney?
Midjourney is a paid service that makes images from written or picture prompts. Small teams can use it to test ideas before hiring an illustrator to make final art. A person should check each image for accuracy, fit with the brand, and permission to use it.
How to get started
- Create or sign in to an account at the Midjourney website.
- Choose a subscription plan. Check the official plan comparison before you pay. Prices and features can change.
- Open the Create page or connect your account to the official Discord server.
- Describe the image you need. Check the results, then change your prompt or use the editing tools.
Midjourney’s Getting Started Guide explains how to use its website and Discord.
Midjourney plans and pricing
The prices below are from Midjourney’s plan page, checked October 20, 2026. Annual plans charge for a full year at once. Check the official comparison before you buy. Prices and features may change.
| Plan | Monthly price | Annual cost (monthly equivalent) | Fast GPU time | Relax image generation |
|---|---|---|---|---|
| Basic | $10 | $96 ($8/month) | 3.3 hours/month | Not included |
| Standard | $30 | $288 ($24/month) | 15 hours/month | Unlimited |
| Pro | $60 | $576 ($48/month) | 30 hours/month | Unlimited |
| Mega | $120 | $1,152 ($96/month) | 60 hours/month | Unlimited |
Fast GPU time is time using Midjourney’s graphics-processing chips, which create images. Relax mode is slower. Standard, Pro, and Mega include unlimited image making in Relax mode. Pro and Mega also offer Stealth mode. It hides images from other users on Midjourney’s website. Higher plans include Relax video generation. Check its plan page for current limits.
Write a useful prompt
Start with the subject, setting, and style. Add details about the composition, lighting, and intended use. For example, instead of saying “a cat,” specify “a photorealistic cat with long white fur and blue eyes.” Another prompt could be “a black-and-white line drawing of a 1968 Chevrolet Camaro.” It names a subject and a style.
Change one part of the prompt at a time to improve an image. The aspect-ratio setting controls the image’s shape. Choose a wide shape for a banner or a square shape for a social media post. Check Midjourney’s guide for settings it supports.
Business uses
A founder or small marketing team might use Midjourney to:
- Explore visual directions for a campaign before hiring an illustrator.
- Create draft concepts for a product, landing page, or social post.
- Produce background art for a presentation or editorial illustration.
Treat the output as a draft. Check text, logos, product details, and cultural context before publishing. A generated visual may not match a real product or person.
Commercial use and privacy
Midjourney’s current terms say you own images and videos you create where local law allows. This applies only if your work does not violate another person’s rights. The terms also say companies earning more than $1 million a year must use Pro or Mega to own their creations. Read the commercial-use guidance and Terms of Service before using images for business.
Images you make may appear on Midjourney’s Explore page by default. This includes images made in private Discord servers or direct messages. Pro and Mega plans include Stealth mode. It hides images from other users on Midjourney’s website. People in a shared Discord server can still see images made there. Read Midjourney’s privacy guide before uploading private or sensitive material.
